We turn data into decisions.

I built a better app. It failed anyway.

As an engineer, I thought the formula was simple: build something great, run some ads, watch it grow. I was wrong. Thousands of dollars disappeared into Facebook Ads, Google Ads, every platform the gurus recommended. The results? Crickets.

The worst part wasn't the money. It was watching inferior apps gain traction while mine sat untouched. I knew my product was better. Cleaner code, better UX, features that actually solved problems. So why were they winning?

The answer was humbling: nobody cared about my app. They cared about how the marketing made them feel.

So I treated marketing like an engineering problem.

I started studying why people click, why they scroll past, why they buy. I learned about loss aversion, anchoring, social proof. The invisible forces that drive every decision we make. Then I did what engineers do: I tested everything.

Different headlines. Different hooks. Different psychological triggers. I tracked every metric, analyzed every pattern, and finally it clicked. My next campaign didn't just work. It converted at 4x my previous attempts.

That's when Lwder was born. I realized thousands of founders and businesses were making the same mistakes I did. Throwing money at ads without understanding the psychology behind what actually converts.

We built a team that bridges both worlds: psychologists who understand human behavior, analysts who find the patterns in the noise, strategists who see the bigger picture, and creatives who bring it all to life. We approach marketing the way engineers approach code. Test, measure, optimize, repeat.